Nexstar Media Group

  • Digital Sales Specialist

    Requisition ID
    2018-1911
    Category
    Sales
    Job Locations
    US-AL-Birmingham
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

    As a member of the Nexstar team, the Digital Sales Specialist will be an expert in local digital and cross platform sales, have a solid understanding of the local digital marketplace, and be knowledgeable about how to effectively package our digital assets to maximize our digital advertising and digital marketing services revenue. The successful candidate will identify key target accounts and partner with our local businesses and /or advertising agencies in a consultative, creative, challenger seller focused approach. You will be a digital subject matter expert on the team, working to find new business opportunities, and provide innovative ideas in digital marketing solutions to help grow our client’s businesses.

    You will have a curiosity to understand client needs with pre-meeting research and using tools provided to help develop a needs-based point of view. Your strong consultative sales skills will build relationships with our clients by listening and providing marketing expertise. You bring value to clients and will help to simplify their digital marketing spend by maximizing their digital footprint. This includes Programmatic Display, Social, Video, Native, SEO/SEM, Advanced TV, Email, Reputation Management, etc. You will have a team of digital marketing experts to support your business. At Nexstar, we craft custom marketing plans for each client.

    Essential Duties and Responsibilities

    WE ARE LOOKING FOR:

    • Self-motivated, enthusiastic, driven digital marketing sales expert.
    • Develop and execute go-to-market sales strategies by verticals and by accounts, which result in exceeding revenue targets in Digital / new products.
    • Creative thinking, strategic, challenger sales approach.
    • Prepare and implement individual advertiser account strategy with revenue goals.
    • Work closely with Accounts Receivables to maintain current and collectible aging accounts.
    • Engaged by connecting daily with clients, researching and uncovering client needs to present marketing ideas and solutions that result in monthly recurring revenue.
    • Attend sales calls with Account Executives to help generating new digital sales revenue and grow digital business from existing clients.
    • Establish, maintain and grow meaningful client relationships, developing results driven marketing solutions across multiple platforms.
    • Be an effective educator and ambassador both internally and externally on digital benefits and trends
    • Meaningful contributor to sales team on digital marketing topics including best practices, industry trends, resources to assist with CNA / developing a marketing point of view for the client’s needs and value driven resource for clients for digital marketing benefits.
    • Act as the back-up for the Digital Sales Manager on an as needed basis.
    • Effective team player and sales closer.
    • Perform other duties as assigned.

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