Nexstar Media Group

  • Account Executive, Digital Media Sales

    Requisition ID
    2018-2079
    Category
    Sales
    Job Locations
    US-IL-Peoria
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

    As a member of the Nexstar digital sales team, the Digital Account Executive is responsible for generating and growing digital marketing service revenue and digital core revenue for the company.  The Digital Account Executive will be the market’s subject matter expert on digital services and digital core products and will work, both independently to achieve budgeted revenue goals in the digital marketing services area and digital core area.   The Digital Account Executive will achieve this by professionally and effectively selling Amplify, Nexstar’s Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) as well as Core products associated with CIProud.com with the objective of advancing client objectives.

    Essential Duties and Responsibilities

    • Digital marketing services sales lead and subject matter expert in your market 
    • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
    • Establish, maintain and grow meaningful client relationships
    • Generate new digital marketing business and grow business from existing clients
    • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
    • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).
    • Conduct educational forums and/or seminars for clients
    • Effective closer
    • Consistently communicate with clients
    • Effective in “four-legged” call situations as needed with manager
    • Effective prospector for digital client

    Requirements:

    Education:    BA or BS in Business, Marketing, Advertising or Communications preferred

    Experience:       

    • 1+ years of digital marketing or media sales preferred
    • Significant knowledge of the local digital marketing services product offering and it’s effective use for clients.

    Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment

    • Effective communication and client presentation skills
    • Ability to interact with high-level decision makers
    • Ability to execute in an organization through collaboration and a consultative process

       ExExcellent follow-up, strong organizational skills and attention to detail

    • Proven ability to meet and exceed sales goals

    Up tUp to date on latest trends in digital marketing service industry

    ResResourceful, self-motivated and a skillful multi-tasker

    AbiliAbility to manage account receivables for your book of business

    Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

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