Nexstar Media Group

  • Interactive Digital Specialist

    Requisition ID
    2018-2284
    Category
    Sales
    Job Locations
    US-NY-Utica
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

     As a member of the WUTR/WFXV sales team, the Integrated Digital Sales Specialist (IDS) is responsible for generating, growing and managing internet marketing sales revenue for the company. The IDS is the market’s subject matter expert on internet marketing services and will sale, both independently and in coordination with the WUTR/WFXV sales team, to achieve budgeted revenue goals in the internet marketing services area.

    The IDS will achieve this by selling the suite of products offered through Hyfn Local: https://hyfn.com/ Nexstar’s digital organization providing custom internet marketing solutions to the local business market including targeted video, display, SEO/SEM and social network programs designed and implemented with the client’s business objectives a priority.

    Essential Duties and Responsibilities

    The individual that fills this position will have the following responsibilities:

    • Develop, sale and execute go to market strategies and tactics for local clients that result in exceeding personal and company revenue targets.
    • Establish, maintain and grow meaningful client relationships.
    • Be an effective educator and ambassador both internally and externally on the benefits of internet marketing strategies for clients.
    • Offer meaningful contributions to the local sales team on a regular basis concerning best practice and new products in the internet marketing realm.
    • Work closely with agencies in helping their clients understand our products and follow through with the sales close and implementation of Hyfn products.
    • Work closely with the Hfyn support team through open communication to best manage client campaigns. 
    • Daily observation of campaign performances and building of reports for clients that explain performance with suggestions for optimizing campaigns

    Requirements:

    • BA or BS in Business, Marketing, Advertising or Communication preferred
    • 2+years of outside internet marketing or media sales experience preferred
    • Significant knowledge of current internet marketing strategies and their application to various client businesses
    • Motivated, self-starter with the enthusiasm required to work effectively on a daily basis independently and in support of the entire sales team.
    • Must have effective communication and presentation skills.
    • Ability to interact with all levels of decision makers.
    • Must have excellent organizational skills with attention to detail.
    • Proven ability to meet and exceed sales goals.
    • Computer savvy, including proficiency in Excel, PowerPoint and the ability to learn and become proficient on in-house sales systems.

    Email cover letter and resume to: dpassante@wutr.tv or apply at cnyhomepage.com.

     

    WUTR/WFXV/WPNY are equal opportunity employers 

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