Nexstar Media Group

  • Digital Media Manager

    Requisition ID
    2018-2370
    Category
    Sales
    Job Locations
    US-WI-La Crosse
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

    WLAX-WEUX TV & wiproud.com, the FOX and MeTV affiliate in La Crosse-Eau Claire WI, is looking for a Digital Media Manager (DMM). The DMM directly oversees the daily operations of the station's digital advertising business and interacts with clients and advertising agencies to maximize digital revenue.  This position also manages content, contributes some editorial and manages quality control of wiproud.com, our stations community portal website.  The position manages a digital dedicated sales person and a dedicated digital content producer.  The DMM also assists in hiring, training and developing Account Executives and collaborates with GM & LSM on digital sales.

    Essential Duties and Responsibilities

    1. Develops and executes sales strategies which result in exceeding revenue targets in digital and new product revenue as well as all digital products from Nexstar Digital
    2. Drives new business development
    3. Collaborate with Integrated Digital Specialist (IDS) to create multi-platform advertising solutions for local and national clients
    4. Collaborate with IDS to develop and conduct consistent training for sales team
    5. Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
    6. Manages inventory and revenue forecasting
    7. Manages recruitment and development of talented sales professionals
    8. Prepares budgets and approves budget expenditures
    9. Manages accounts receivable for digital advertising
    10. Calls on accounts with Account Executives
    11. Performs other duties as assigned

    Essential Duties and Responsibilities

    Requirements and Skills

    1. Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
    2. Minimum three years’ experience in sales, preferably in the digital field
    3. Valid driver’s license with an acceptable driving record
    4. Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
    5. Knowledge with prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC, Content management,
    6. Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
    7. Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
    8. Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated
    9. Ability to multitask and prioritize with multiple pending deadlines

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