Nexstar Media Group

  • Digital Media Strategist

    Requisition ID
    2018-2739
    Category
    Sales
    Job Locations
    US-IA-Wes Des Moines
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

     

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    The Account Executive, Digital Media Sales is responsible for generating digital revenue through the strategic selling of our Digital Marketing Services offerings.

    Essential Duties and Responsibilities

     Essential Duties & Responsibilities:

     

    • Develop and create strategic media plan recommendations
    • Work collaboratively with management, sales, and 3rd party partner, HYFN Local in order to achieve revenue goals
    • Responsible for keeping record of existing opportunities, closed business, and monthly online performance reporting.
    • Work closely with vendor contacts for all media plans, including rate negotiation
    • Working closely with small, to corporate level businesses to exceed marketing expectations, and maintaining client-business relationships
    • Select and study information about online products, including mobile consumption, and breaking down that behavior to support specific media plans
    • Working directly with management, on all online products and procedures
    • Assist in creative development and recommendations for ad, and video content
    • Assist in training online products and services to team members
    • Managing multiple projects simultaneously, and day-to-day multi-tasking

    Requirements & Skills:

    • Must have the ability to work independently and be a digital leader, and team motivator
    • Experience selling digital online platforms
    • Knowledge of targeted advertising including video, display and geofencing
    • Knowledge of Google AdWords, SEO, SMM, SEM search, and Social Media
    • Knowledge of OTT platforms and Advanced Television
    • Aptitude for learning new skills, both technical and organic
    • Understanding the digital opportunities, pricing and procedures
    • Advanced computer skills including, but not limited to Excel, Word, PowerPoint, and Photoshop
    • Strong research, and analytical skills
    • Ability to communicate professionally with others
    • The most ideal candidate will be able to communicate persuasively
    • Bachelor's Degree plus 3+ years sales or marketing experience is ideal

    Physical Demands & Work Environment:


    The Digital Media Sales Account Executive must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

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