Nexstar Media Group

  • Account Executive

    Requisition ID
    2018-3017
    Category
    Sales
    Job Locations
    US-MI-Marquette
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

     

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    WJMN-TV Local 3 and UPMatters.com is looking for a multi-platform Account Executive. Duties include cold calling, prospecting and activating new business, selling sponsorships, maintaining and growing existing customers, and developing customized marketing solutions for clients.

     

    A WJMN-TV Local 3 Account Executive will possess a strong passion for media and will be able to present creative marketing solutions, utilizing not only TV, but also upmatters.com, mobile, and other creative elements.

     

    WJMN-TV Local 3 airs the leading CBS news, entertainment, and sports programs, local entertainment shows, and Local 3 News.

     

    Ideal candidates should have excellent communication skills, be goal oriented and success driven. Candidates should also have strong computer skills with the ability to work in Word, Excel and PowerPoint. College degree preferred, or equivalent media sales experience required.

    Essential Duties and Responsibilities

     

    • Implements strategies to consistently grow revenue and exceed revenue goals.
    • Establishes credible relationships with local business community.
    • Makes sales calls on existing and prospective clients.
    • Maintains assigned accounts and develops new accounts.
    • Prepares and delivers sales presentations to clients.
    • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
    • Provides clients with information regarding rates for advertising placement in all media.
    • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
    • Works with clients and station personnel to develop advertisements.
    • Performs other duties as assigned.

     

    Requirements & Skills:

     

    • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
    • Minimum one year’s experience in sales, preferably in the media field.
    • Valid driver’s license with an acceptable driving record.
    • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
    • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

     

    Physical Demands & Work Environment:


    The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.  The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds. 

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