Nexstar Media Group

  • Integrated Digital Specialist

    Requisition ID
    2018-3025
    Category
    Sales
    Job Locations
    US-CA-Fresno
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

     

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    As a member of the Fresno / Nexstar digital sales team, the Integrated Digital Specialist is responsible for generating and growing digital marketing service revenue for the company.  The IDS will be the Fresno market expert on digital services and will work, both independently and in conjunction with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.   The Integrated Digital Specialist will achieve this by professionally and effectively selling Nexstar’s digital products and inventories (including but not limited to targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the intent to advance client objectives.

    Essential Duties and Responsibilities

    Responsibilities:

    Digital marketing services sales lead   

    • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
    • Establish, maintain and grow meaningful client relationships
    • Generate new digital marketing services business and grow business from existing clients
    • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
    • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
    • Be an effective partner with the market’s sales team in generating synergy revenue
    • Effective closer

    Requirements:

    Education:    BA or BS in Business, Marketing, Advertising or Communications preferred

    Experience:       

    • 2+ years of digital marketing or media sales preferred
    • Significant knowledge of the local digital marketing services product offering and effective use for clients.
    • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
    • Effective communication and client presentation skills
    • Ability to interact with high-level decision makers
    • Ability to execute in an organization through collaboration and a consultative process
    • Excellent follow-up, strong organizational skills and attention to detail
    • Proven ability to meet and exceed sales goals
    • Up to date on latest trends in digital marketing service industry
    • Resourceful, self-motivated and a skillful multi-tasker
    • Ability to manage account receivables for your book of business

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