Nexstar Media Group

  • Promotions Director

    Requisition ID
    2018-3259
    Category
    Promotions
    Job Locations
    US-SC-Mount Pleasant
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    WCBD, the Nexstar Broadcasting, Inc. NBC Affiliate Station in beautiful Charleston, SC, is looking for our next experienced Promotions Director to lead the Department.  The Promotions Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.

    Essential Duties and Responsibilities

     

    • Provides leadership for the promotions team
    • Makes decisions regarding hiring, evaluation, promotion and termination of employees
    • Develops and executes promotions strategies to enhance station competitiveness     
    • Manages and leads the department to create new and profitable events
    • Manages recruitment and development of talented promotions team members
    • Prepares budgets and approves budget expenditures
    • Resolves customer complaints regarding promotions
    • Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
    • Plans, executes and tracks revenue-generating marketing and promotional events and contests that take place on-air, online and on-site
    • Creates and reviews operational records and reports to assess the efficacy of promotions
    • Creates client promotions and promotional proposals with members of the Programming and Sales teams
    • Performs other duties as assigned

     

    Requirements & Skills:

     

    • Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
    • Fluency in English
    • Excellent communication skills, both oral and written
    • Minimum five years’ experience in media promotions
    • Valid driver’s license with an acceptable driving record
    • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
    • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
    • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
    • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment

     

    Physical Demands & Work Environment:


    The Promotions Director must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work near others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.  The Promotions Director position requires an ability to work flexible hours, including weekends, evenings and holidays, as necessary.

     

    Options

    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed