Nexstar Media Group

  • Digital Media Manager

    Requisition ID
    2018-3528
    Category
    Sales
    Job Locations
    US-AL-Huntsville
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    WZDX is in search of a dynamic Digital Sales Manager in Huntsville to take our digital revenue initiatives to the next level.  Our Broadcast and Digital Divisions are a part of one of the nation’s fastest growing local media companies.  We are looking for a leader who will work with our local sales team to continue to foster a positive culture of success.  The Digital Sales Manager is responsible for directing digital sales efforts for all digital marketing services. This is a player / coach role. As a member of the Huntsville Nexstar team, the Digital Sales Manager will be an expert in local digital and cross platform sales, have a solid understanding of the local digital marketplace, and be knowledgeable about how to effectively package our digital assets to maximize our digital advertising and digital marketing services revenue. The successful candidate will identify key target accounts and partner with the Account Executives, and with our local businesses and /or advertising agencies in a consultative, creative, challenger seller focused approach. You will be the digital subject matter expert on the team, working to find new business opportunities, and with the Nexstar Account Executives to provide innovative ideas in digital marketing solutions to help grow our client’s businesses. You will be responsible for growing new and existing digital revenue business, and updating the sales team on new product rollouts, best practices, national sales contests, digital industry trends, and vertical specific initiatives in automotive, recruitment, healthcare, home services, etc.

     

    The ideal candidate will have a curiosity to understand client needs with pre-meeting research and using tools provided to help develop a needs-based point of view. Your strong consultative sales skills will build relationships with our clients by listening and providing marketing expertise. You bring value to clients and will help to simplify their digital marketing spend by maximizing their digital footprint. This includes promoting their business with Sponsorships over our O&O Properties, Programmatic Display, Social, Video, Native, SEO/SEM, Advanced TV, Email, Reputation Management, etc. You will have a team of digital marketing product experts to support your business. At Nexstar, we craft custom marketing plans for each client.

    Essential Duties and Responsibilities

    • WE ARE LOOKING FOR:

      • Self-motivated, enthusiastic, driven digital marketing sales expert.
      • Develop and execute go-to-market sales strategies by verticals and by accounts, which result in exceeding revenue targets in Digital / new products.
      • Creative thinking, strategic, challenger sales approach.
      • Prepare and implement individual advertiser account strategy with revenue goals
      • Partner with the Local Sales Manager, prepare and lead sales meetings.
      • Prepare budgets and approve budgeted expenditures.
      • Work closely with Accounts Receivables to maintain current and collectible aging accounts.
      • Engaged by connecting daily with Account Executives & clients, assisting Account Executives in researching and uncovering client needs to present marketing ideas and solutions that result in monthly recurring revenue.
      • Attend sales calls with Account Executives by generating new digital sales revenue and grow digital business from existing broadcast and digital clients
      • Establish, maintain and grow meaningful client relationships, developing results driven marketing solutions across multiple platforms.
      • Be an effective educator and ambassador both internally and externally on digital benefits and trends and overseeing the Digital training and development of the Sales Team.
      • Meaningful contributor to sales team on digital marketing topics including best practices, industry trends, resources to assist with CNA / developing a marketing point of view for the client’s needs and value driven resource for clients for digital marketing benefits.
      • Assists with the recruitment of talented sales professionals.
      • Identify the developmental needs of the Sales Team including coaching and mentoring.
      • Act as the back up for the Local Sales Manager on an as needed basis.
      • Effective team player and sales closer.
      • Perform other duties as assigned.

       

      REQUIREMENTS & SKILLS:

      • Bachelor’s Degree in Marketing, Advertising or equivalent combination of education and work-related experience preferred.
      • Minimum 3 years of Sales Experience, preferable in Digital Marketing.
      • Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as eMarketer, comScore and Google Analytics.
      • IAB and/or Google AdWords Certification a plus.
      • Automotive & database digital marketing sales experience is also a plus.
      • Proficiency in MS Office products required.
      • Experience with DFP / Google Ad Manager, Wide Orbit, Matrix, Strata, Simmons and Rentrak are a plus.
      • Fluency in English; with excellent communication skills, both verbal and written.
      • Occasional travel required; available to work extended hours if needed.

    Physical Demands & Work Environment:

     

    The Digital Media Manager must be able to stand, sit, reach, climb, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers. Must be able to lift 50 lbs.

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