Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
WZDX is in search of a dynamic Digital Sales Manager in Huntsville to take our digital revenue initiatives to the next level. Our Broadcast and Digital Divisions are a part of one of the nation’s fastest growing local media companies. We are looking for a leader who will work with our local sales team to continue to foster a positive culture of success. The Digital Sales Manager is responsible for directing digital sales efforts for all digital marketing services. This is a player / coach role. As a member of the Huntsville Nexstar team, the Digital Sales Manager will be an expert in local digital and cross platform sales, have a solid understanding of the local digital marketplace, and be knowledgeable about how to effectively package our digital assets to maximize our digital advertising and digital marketing services revenue. The successful candidate will identify key target accounts and partner with the Account Executives, and with our local businesses and /or advertising agencies in a consultative, creative, challenger seller focused approach. You will be the digital subject matter expert on the team, working to find new business opportunities, and with the Nexstar Account Executives to provide innovative ideas in digital marketing solutions to help grow our client’s businesses. You will be responsible for growing new and existing digital revenue business, and updating the sales team on new product rollouts, best practices, national sales contests, digital industry trends, and vertical specific initiatives in automotive, recruitment, healthcare, home services, etc.
The ideal candidate will have a curiosity to understand client needs with pre-meeting research and using tools provided to help develop a needs-based point of view. Your strong consultative sales skills will build relationships with our clients by listening and providing marketing expertise. You bring value to clients and will help to simplify their digital marketing spend by maximizing their digital footprint. This includes promoting their business with Sponsorships over our O&O Properties, Programmatic Display, Social, Video, Native, SEO/SEM, Advanced TV, Email, Reputation Management, etc. You will have a team of digital marketing product experts to support your business. At Nexstar, we craft custom marketing plans for each client.
Physical Demands & Work Environment:
The Digital Media Manager must be able to stand, sit, reach, climb, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers. Must be able to lift 50 lbs.