Nexstar Media Group

  • Digital Media Director

    Requisition ID
    Job Locations
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    WATE 6 On Your Side, the ABC affiliate in Knoxville, Tennessee, is seeking a Digital Media Director to manage the digital platforms of WATE News and its in-depth, content.  This manager in the news department will report to the News Director and will supervise a team of digital content producers, as well as coordinating with the marketing department. Position interfaces regularly with corporate digital managers on local and group projects, conducts training and weekly metrics meetings


    The Digital Director will be an in-house expert on digital platforms.  The ideal candidate is a seasoned journalist with strong news judgment and understanding of media law and ethics, advanced experience with digital publishing, analysis of metrics and social media strategy, as well as advanced technical skills with content management systems. This position will affect digital revenue growth by providing training and project leadership to digital sales manager.


    The City

    Located in the foothills of the Great Smoky Mountains, Knoxville is home to the University of Tennessee and Vol Nation. But there’s more to this "Scruffy City” than Saturdays in the fall. Knoxville offers great food, a bustling arts and music scene and a wide variety of outdoor activities. The city is also on Forbes’ list of Most Affordable Cities and U.S. News list of the Top 100 Places to Live. 

    Essential Duties and Responsibilities

    Essential Duties & Responsibilities:    

    •  Acts as the key editorial leader for news content on digital platforms
    • Manages digital, mobile, and social properties while contributing to and executing a strategy for growth
    • Writes stories and posts videos for websites, apps, social media, and other digital platforms
    • Works with producers to ensure digital content is integrated into newscasts
    • Acts as a liaison between the digital team and other areas of the stations, including news, promotions, and sales
    • Oversees the digital contributions from other staff members, and provides guidance to help improve their work
    • Builds special sections for websites and apps using content management systems
    • Interacts with viewers and users on social media sites, as well as by email and phone
    • Maintains accuracy and integrity in news products delivered.
    • Ensures station compliance with rules and regulations applicable to FCC, local, state, and federal laws
    • Participates in daily editorial meetings
    • Performs other duties as assigned

    Requirements & Skills:

    • Bachelor's Degree in Journalism, or related field, or equivalent combination of education and work-related experience preferred.
    • Minimum two years’ experience in a digital role in a television newsroom preferred.
    • Knowledge of content management systems, HTML, CSS, Google Analytics, Photoshop, and ENPS preferred.
    • Fluency in English; excellent communication skills, both verbal and written
    • Ability to multi-task, deal with extreme deadline pressure, and react/coordinate coverage under live breaking news situations is crucial.
    • Ability to work extended hours, as needed.
    • Experience in television broadcasting is not required, but constant professionalism is preferred.
    • Must have a minimum of three years of digital sales and marketing experience, with an emphasis in on-line media sales.

    Physical Demands & Work Environment: 


    The Digital Content Manager must be able to stand, sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions. The Web Manager must be able to lift, set up and operate equipment weighing up to 25 pounds, and be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions


    Apply online at


    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled



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