Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
WROC-TV 8, a CBS Affiliate, seeks an Account Executive for its Sales Department. This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.
Essential Duties & Responsibilities:
• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Develops new accounts and maximizes revenue on existing accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services.
• Provides clients with information regarding rates for advertising placement in all media.
• Works with clients and station personnel to develop results driven marketing solutions across multiple platforms.
• Performs other duties as assigned.
Requirements & Skills:
• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.
• Ideal candidate has at least one year's experience in sales, preferably in the media field.
• Excellent communication skills, both verbal and written.
• Ability to manage multiple tasks and work independently.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Knowledge of CRM systems, research tools, and order creation/entry programs a plus.
• Valid driver's license with an acceptable driving record.
• Ability to work extended hours, as needed.
Physical Demands & Work Environment:
The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds.