Nexstar Media Group

  • Automotive Specialist Account Executive

    Requisition ID
    2019-3967
    Category
    Sales
    Job Locations
    US-OR-Portland
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    Automotive Specialist Account Executive

    Do you have a passion for the automotive industry?

    KOIN 6 TV, part of Nexstar Media Group Inc. has an immediate opening for an Automotive Specialist Account Executive in Portland, Oregon. Nexstar Media Group is one of the largest media companies in the country with over 171 television stations, in 100 markets and a growing digital media operation.

     

    The Automotive Account Executive understands the unique needs of auto dealers, identifies problems, and builds solutions to help streamline the connection of in-market auto buyers to the dealer’s website and in-store visits. The AAE analyzes quantitative data identifies opportunities within dealers’ websites that impact sales and translates their digital advertising expertise into an actionable marketing strategy for auto dealers. The AAE will partner with the account strategy team to evaluate the optimization and performance of the dealers’ recommended investment across Nexstar’s suite of digital advertising/ marketing enterprise/ broadcast solutions, reaching targeted auto buyers wherever they consume media. This candidate’s DNA includes providing outstanding customer service daily. They will work with existing auto dealers and target dealerships that have not partnered with KOIN 6, ultimately driving revenue.

    KOIN 6 offers the best in class digital and broadcast solutions, including Audience Targeted Programmatic Display, Social Marketing, Content Marketing, Integrated Sponsorships, SEM, SEO, SMM, Email Marketing, OTT, Episodic and Premium Video, Digital Audio, Mobile App, Geo Fencing, Creative Design, and much more.

    Essential Duties and Responsibilities

     

    Specialized Knowledge/Skills/Abilities:

    • Experience dealing with auto dealership General Managers and dealership principals
    • Provide expert automotive knowledge gained through experience sharing best practices and automotive industry insights
    • Desire to exceed sales goals by utilizing creative resources to achieve results
    • Identifies target accounts, sets appointments with dealer principals, able to identify opportunities by researching dealer’s websites and business prior to the call to access, develop plans for areas of growth, and revenue opportunities
    • Must demonstrate knowledge of digital marketing strategies
    • Able to solve problems, collaborate with teammates, and utilize all resources available
    • Strong oral, problem solving, negotiating and presentation skills
    • Must be organized, display a professional demeanor, and exude high energy
    • Must be a confident, flexible, multitasker, and able to work independently
    • Ability to present and sell multi-platform marketing solutions
    • Understand the competitive landscape and be a resource for clients on research, marketing, and industry trends
    • Maintains a continuously improving level and understanding of the auto industry

    Preferred Qualifications:

    • Bachelor’s Degree preferred
    • Previous automotive experience a plus
    • 3+ years of Media Sales experience preferred with history of success
    • Proficient with Microsoft Office, especially Excel and Power Point
    • Familiarity with Google Analytics and Google AdWords desired
    • Comfortable managing and optimizing advertising campaigns
    • Capability to predict client and organizational needs proactively

    Principals Duties & Responsibilities:  

    • Generate new business through cold calls, networking and other developmental techniques
    • Develop and grow existing client relationships through excellent customer service
    • Identify and understand the clients’ advertising needs and develop successful marking solutions
    • Create and deliver customized sales presentations in person, via phone and/ or via webinars
    • Drive sales growth within assigned industry
    • Provide creative and innovative solutions for customers utilizing industry trends, selling techniques and digital product knowledge

    Training/Equipment: Comprehensive working knowledge of media, digital assets, and industry sales tools

    Note: This job description contains the basic requirement for the position and is NOT intended to be a complete list of responsibilities: other duties may be assigned.

    If you are results-oriented and a well-organized self-starter, we want you to be part of our dynamic sales force.

    To apply: Please visit the Work for Us page at KOIN.com: https://bit.ly/2NpjYBu or at the Nexstar Website at:  https://bit.ly/2JxnUO8 to complete the application process.

    ABOUT US: Broadcasting since 1953, KOIN 6 News is Portland's CBS affiliate, providing local news, network and syndicated entertainment to viewers in Oregon and SW Washington. KOIN 6 News is Watching Out For You with 34 hours of local news broadcasts each week, featuring award-winning, in-depth investigations, news, weather and traffic.

    “EOE/Minorities/Females/Vet/Disability

     

     

     

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