Nexstar Media Group

  • Marketing Strategist

    Requisition ID
    2019-4585
    Category
    Sales
    Job Locations
    US-SD-Rapid City
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    We are seeking a new business ALL STAR to build long term relationships with new and existing clients as a trusted Multi Media Marketing Strategist. Cultivate current and prospective client relationships while identifying opportunities to expand these relationships by responding to client needs. Full benefits package and unlimited income potential.

     

    Essential Duties and Responsibilities

     

    Principal Duties & Responsibilities:

    Identify, develop, and expand existing and new client relationships & key accounts
    Ability to make substantial number of cold calls per week
    Ability to convert cold calls into in depth face to face appointments
    Close sales
    Maintain close communication at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising
    Research target markets and trends, and adjust sales strategy accordingly
    Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions to meet requirements
    Develop short and long range plans for revenue growth
    Negotiate advertising rates, create oral & written presentations
    Monitor account receivables
    Research, analyze and monitor competitive media for new leads

    Specialized Knowledge/Skills/Abilities:
    Knowledge of television and digital advertising tools to advise advertisers on the effective use of marketing solutions
    Strong oral, problem solving, communications, writing, negotiation and presentation skills
    Well organized, professional, high energy and detail-oriented
    Confident, flexible, multi-tasker, and able to work independently
    Knowledge of Nielsen ratings is a plus

    Education/Experience:  Bachelor's degree preferred with an emphasis in Business/Marketing or Communications.   Digital sales or sales related experience preferred.

    Training/Equipment:  Strong MS Office skills including Word, Excel, and PowerPoint required. Experience with Matrix, Google 360, and WideOrbit a plus.

    Work Environment/Mental/Physical Requirements: A valid driver's license, state mandated automobile insurance and an acceptable driving record are also required.

    Background check is required.

     

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