Nexstar Media Group

  • Media Sales Account Executive

    Requisition ID
    2019-4657
    Category
    Sales
    Job Locations
    US-MA-Chicopee
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

    Essential Duties and Responsibilities

    WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues. Principal Duties & Responsibilities include:

     

          Identify, develop, and expand existing and new client relationships & key accounts.

    • Maintain close communications at various stages in the sales cycle including account updates, weekly projections & forecasting of future advertising.
    • Conduct research on target markets and trends, and adjusts sales strategy accorgingly.
    • Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.
    • Develop short and long range plans for revenue growth.
    • Negotiate advertising rates, create oral & written presentations; generate packages and monitor accounts receivables.
    • Research, analyze and monitor competitive media for new leads.

     

    Specialized Knowledge/Skills/Abilities:

     

          Knowledge of online/digital and interactive advertising tools in order to advise advertisers and peer advertising sales representatives on        the effective use of online/digital and interactive advertisements.

     

          Strong oral, problem solving, communications, writing, negotiation and presentation skills.

     

          Must be well organized, display a professional demeanor, exude high  energy and show attention to detail.

     

          Must be a confident, flexible, multi-tasker, and be able to work independently.

     

          Knowledge of Comscore ratings is helpful.

     

     

    EXPERIENCE REQUIRED: Bachelor's degree preferred with an emphasis in Business/Marketing or Communications. Experience in MS Office including Word, Excel and PowerPoint required. Experience in Marketing and advertising background preferred.

    WWLP-22News, (NBC), has a full-time opening for a Television Account Executive. The qualified candidate will be responsible for selling comprehensive media solutions to one or more local/regional/national accounts in a geographic territory to achieve sales targets and maximize revenues. Principal Duties & Responsibilities include:

     

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