Nexstar Media Group

  • Integrated Digital Specialist

    Requisition ID
    Job Locations
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    WATE-TV 6 On Your Side, an ABC affiliate Nexstar Media Group station, in Knoxville, TN., is accepting applications for an Integrated Digital Specialist. The Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing service revenue for the company. The IDS will be the market’s subject matter expert on digital services and will work, both independently and in conjunction with the WATE sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling Amplify, WATE's Digital suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorship) with the objective of advancing client objectives


    Essential Duties and Responsibilities

    • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
    • Establish, maintain and grow meaningful client relationships
    • Generate new digital marketing services business and grow business from existing clients


    Requirements & Skills:

    • BA or BS in Business Marketing, Advertising or Communications preferred
    • 3+ years of digital marketing or media sales preferred
    • Significant knowledge of the local digital marketing services product offering and effective use for clients
    • Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
    • Effective communication and client presentation skills
    • Ability to interact with high-level decision makers
    • Ability to execute in an organization through collaboration and a consultative process
    • Excellent follow-up, strong organizational skills and attention to detail
    • Proven ability to meet and exceed sales goals
    • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
    • Be and effective partner with the market's sales team in generating digital revenue


    Physical Demands & Work Environment:
    The Integrated Digital Specialist must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.  In addition, the Integrated Digital Specialist must be able to lift, set up and operate equipment weighing up to 50 pounds.


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