Nexstar Media Group

  • Integrated Digital Specialist

    Requisition ID
    2019-5421
    Category
    Sales
    Job Locations
    US-VA-Portsmouth
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    As a member of the WAVY/FOX43 digital sales team, the Integrated Digital Specialist (IDS) is responsible for generating and growing digital marketing revenue for the company. The IDS will need to be the expert on digital services and will work with the Digital Sales Director, independently and in conjunction with the WAVY/FOX43 sales team, to achieve budgeted revenue goals in the digital marketing services area.

    Essential Duties and Responsibilities

    • Responsibilities:

      • Digital marketing services sales lead and subject matter expert
      • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
      • Prospect non-traditional B2B businesses both locally and regionally to gain HYFN Local revenue share
      • Establish, maintain and grow meaningful client relationships
      • Generate new digital marketing services business and grow business from existing clients
      • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
      • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends)
      • Be an effective partner with the market's sales team in generating HYFN Local revenue
      • Effective in "four-legged" call situations

       

      Requirements:
      Education: BA or BS in Business, Marketing, Advertising or Communications or equivalent experience preferred

       

      Experience:

      • 1+ years of digital marketing or media sales is preferred
      • Significant knowledge of the local digital marketing services product offered and it’s effective use for clients
      • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
      • Effective communication and client presentation skills
      • Ability to interact with high-level decision makers
      • Ability to execute in an organization through collaboration and a consultative process
      • Excellent follow up, strong organizational skills and attention to detail
      • Proven ability to meet and exceed sales goals
      • Up to date on latest trends in digital marketing service industry
      • Resourceful, self-motivated and a skillful multi-tasker
      • Ability to manage account receivables for your book of business
      • Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems

       

      To be considered for this position, you must apply online at https://broadcastcareers-nexstar.icims.com

       

      No Calls

      EOE/Minorities/Females/Vet/Disability

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