Nexstar Media Group

  • Digital Sales Manager

    Requisition ID
    2019-5521
    Category
    Sales
    Job Locations
    US-NY-Rochester
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    Legacy CBS Station serving beautiful Rochester, NY and the Finger Lakes region, located on the shores of Lake Ontario.  Rochester offers the cultural amenities of a major city without the traffic congestion, as well as year-round family-friendly activities and festivals, all in a diverse community.  Educational opportunities abound at all levels, ranging from 11 local high schools ranked among the best in the nation to 19 exceptional colleges and universities with more than 83,000 students, including the University of Rochester, Eastman School of Music, and Rochester Institute of Technology.

     

    Cultural amenities include the Rochester Philharmonic, touring Broadway shows, a vibrant concert scene, the Rochester Jazz Festival, Rochester Fringe Festival, and a wide variety of museums, including the nationally recognized Strong Museum of Play.  Rochester offers plentiful interstate access to destinations like Toronto and the Adirondacks, and the region is home to nationally renowned wineries, Niagara Falls, and stunning state parks like Letchworth, recently named #1 in America by USA Today. 

     

    NEWS 8 WROC is Rochester’s first TV station, with a 70+ year history and a film/video archive that goes back to 1962.  The station itself is in a quiet neighborhood with free parking, easy access to downtown, interstates, Park Avenue shops and restaurants, and the East Avenue Wegmans. The spacious station features a state-of-the-art studio, award-winning News and Creative Services departments, and a long tradition of solid journalism, including a recent national Edward R. Murrow Award for Social Media. 

     

    To learn more click here: Living in Rochester or Visit Rochester

     

    We are seeking a dynamic Digital Sales Manager who will partner with our media sales team in a consultative, creative, and seller focused approach. You will be the digital expert on the team. You will work with station Account Executives and other Sales Management to provide innovative ideas in digital marketing solutions to help grow our clients’ businesses. The Digital Sales Manager is responsible for directing digital sales efforts for all station digital and digital marketing services.

     

    The successful candidate will be an expert in local digital and cross platform sales, have a solid understanding of the local and programmatic digital marketplace, and be knowledgeable about how to effectively package our digital assets to maximize our digital advertising and digital marketing services revenue.

    Essential Duties and Responsibilities

    • Develops and executes sales strategies which result in exceeding revenue targets in digital by vertical and by accounts.
    • Works with Account Executives and clients developing results driven marketing solutions across multiple platforms.
    • Attends sales calls with Account Executives to develop new accounts and maximize existing accounts.
    • Be an effective educator/trainer both internally and externally on digital tactics, benefits, and trends.
    • Assists with the recruitment of talented sales professionals.
    • In partnership with the Local Sales Manager, prepare and lead sales meeting.
    • Prepares budgets and approves budgeted expenditures.
    • Works closely with Accounts Receivable and sales team to maintain current and collectible agings.
    • Acts as a backup for the Local Sales Manager on an as needed basis.
    • Manage Digital inventory and effective pricing.
    • Performs other duties as assigned.

     

    Requirements & Skills:

    • Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred.
    • Minimum three-year experience in Sales, preferably in the Digital field.
    • Current knowledge of digital ad technology, online ad serving, 3rd party research skills such as ComScore and Google Analytics.
    • IAB and/or Google AdWords certification a plus.
    • Proficiency in MS Office products required.
    • Experience with Wide Orbit, Matrix, Strata, ComScore and AdMall are a plus.
    • Fluency in English; with excellent communication skills, both verbal and written.
    • Occasional travel required; available to work extended hours if needed.

     

    Physical Demands & Work Environment:

    The Digital Sales Manager must be able to stand, sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions. The Digital Sales Manager must be able to lift, set up and operate equipment weighing up to 25 pounds, and be able to handle, control or feel objects, tools or controls. Repetitive movements are required. Work may be conducted in extremely bright or inadequate lighting conditions.

     

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