Nexstar Media Group

  • Digital Account Executive

    Requisition ID
    2019-5528
    Category
    Sales
    Job Locations
    US-MI-Grand Rapids
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

    The Digital Account Executive is responsible for generating and growing digital marketing and advertising revenue across our three platforms:  WoodTV.com, WOTV4Women.com and HYFNLocal. Nexstar Digital’s suite of produces includes display, video, audience extension, mobile, SEO/SEM, social media and sponsorships. The Digital Account Executive will be an integral part of the team of digital subject matter experts on digital services and digital products with the objective of advancing client objectives.

    Essential Duties and Responsibilities

    Responsibilities will include:

    • Collaborating with clients on digital marketing strategy, objectives and KPIs.
    • Generating an aggressive, new business pipeline leveraging cold calling, networking and prospecting skills.
    • Developing a strategic business plan with management to meet and exceed sales goals.
    • Building solid relationships with clients and agencies.
    • Managing campaign cycle from pitch to post-campaign reporting.
    • Creating custom programs and sponsorships that meet client’s goals

    Basic Qualifications:

    • Digital products and platforms knowledge with an eagerness to learn.
    • Excellent written and verbal communication skills.
    • Demonstrated ability to consistently close sales and generate revenue.
    • Ability to interact with a broad set of businesses and presenting both over the phone and in person.
    • Strong attention to detail and good follow-through.
    • Team-player with solid collaboration skills

    Preferred Qualifications:

    • Experience selling digital media customized solutions.
    • Ability to navigate data and leverage analytics to make decisions.
    • Expertise in disseminating Google Analytics and Google360
    • Experience with CRM management through Matrix.
    • Bachelor’s Degree.

    Note: This job description contains the basic requirements for the position and is not intended to be a complete list of responsibilities; other duties may be assigned.

    *******EOE/Minorities/Females/Veterans/Disabled*******

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