Nexstar Media Group

  • Social Media Producer

    Requisition ID
    2019-5805
    Category
    Marketing/Communications
    Job Locations
    US-HI-Honolulu
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    The Social Media Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in social media methods processes and tactics; as well as creating/editing original content beyond that which is produced for on-air and sharing to social media using a creative, modern approach.

    Essential Duties and Responsibilities

    • Develops and leads winning strategy for station content
    • Expert understanding of Facebook, Twitter, and other social media platforms
    • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
    • Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
    • Determines a story's emphasis, length, and format, and organizes material accordingly
    • Research and analyze background information related to news stories in order to be able to provide complete and accurate information
    • Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
    • Checks reference materials such as books, news files or public records to obtain relevant facts
    • Shoots and edits content for on-air and digital
    • Produces reports for all platforms
    • Ensures that all content meets company standards for journalistic integrity and production quality
    • Builds and calendars digital campaigns to promote local shows and specials
    • Writes stories for the web and other digital platforms
    • Creates snackable videos, graphics, and other original content to encourage social media engagement
    • Finds new ways to use Social Media and our website to engage with viewers

     

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