Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
The Digital Sales Manager directly oversees the daily operations of the station’s internet advertising business and interacts with clients and advertising agencies to maximize website revenue. The Digital Media Manager also assists in hiring, training and developing Account Executives.
Essential Duties & Responsibilities
Candidate should have a strong grasp of current digital marketing tools and strategies, and social media platforms; must be able to lead integrated digital marketing campaigns from concept to execution. The Digital Sales Manager will work with the digital and broadcast sales teams to generate revenue to meet and exceed goals. Provide on-going training to broadcast and digital sales staff, assisting with calls, effective sales proposals and presentations, and building strong relationships within the community. Identify and create new digital opportunities that can significantly grow revenue; Manage online advertising inventory. Measure and report performance on a weekly/monthly basis and assess against goals (ROI/KPIs). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Requirements & Skills
The successful candidate should be highly proficient with Google Analytics, Facebook, Twitter, Excel. Experience with WO Traffic and Matrix a plus. In addition, we are looking for an entrepreneurial spirit that is willing to create and execute new ideas that will drive revenue. Must have the passion to train and develop salespeople in digital sales and have the desire to win in a fast-paced and competitive environment.
Minimum 3 years’ experience in media; solid knowledge of digital technology, including mobile and social media platforms. Proven leadership ability and successful experience directing and managing through others. A track record of independent thinking, reasoned analysis, and problem solving; ability to establish and balance priorities. Strong budgeting and projection abilities, demonstrating creative uses of available resources. Ability to build and maintain strong relationships; ability to meet tight deadlines and work well under pressure. 4-year college degree preferred.
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.
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