Nexstar Media Group

  • Sales Account Executive

    Requisition ID
    2019-5992
    Category
    Sales
    Job Locations
    US-NY-Rochester
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation. Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.

     

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    Legacy CBS Station serving beautiful Rochester, NY and the Finger Lakes region, located on the shores of Lake Ontario.  Rochester offers the cultural amenities of a major city without the traffic congestion, as well as year-round family-friendly activities and festivals, all in a diverse community.  Educational opportunities abound at all levels, ranging from 11 local high schools ranked among the best in the nation to 19 exceptional colleges and universities with more than 83,000 students, including the University of Rochester, Eastman School of Music, and Rochester Institute of Technology.

     

    Cultural amenities include the Rochester Philharmonic, touring Broadway shows, a vibrant concert scene, the Rochester Jazz Festival, Rochester Fringe Festival, and a wide variety of museums, including the nationally recognized Strong Museum of Play.  Rochester offers plentiful interstate access to destinations like Toronto and the Adirondacks, and the region is home to nationally renowned wineries, Niagara Falls, and stunning state parks like Letchworth, recently named #1 in America by USA Today. 

     

    NEWS 8 WROC is Rochester’s first TV station, with a 70+ year history and a film/video archive that goes back to 1962.  The station itself is in a quiet neighborhood with free parking, easy access to downtown, interstates, Park Avenue shops and restaurants, and the East Avenue Wegmans. The spacious station features a state-of-the-art studio, award-winning News and Creative Services departments, and a long tradition of solid journalism, including a recent national Edward R. Murrow Award for Social Media. 

     

    To learn more about our beautiful area click here - https://www.rochesterbiz.com/live/quality-of-life

     

    WROC-TV 8, a CBS Affiliate, seeks an Account Executive for its Sales Department.  This position works within guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and digital business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.

    Essential Duties and Responsibilities

    • Implements strategies to consistently grow revenue and exceed revenue goals.

    • Establishes credible relationships with local business community.

    • Makes sales calls on existing and prospective clients.

    • Develops new accounts and maximizes revenue on existing accounts.

    • Prepares and delivers sales presentations to clients.

    • Explains to customers how specific types of advertising will help promote their products or services.

    • Provides clients with information regarding rates for advertising placement in all media.

    • Works with clients and station personnel to develop results driven marketing solutions across multiple platforms.

    • Performs other duties as assigned.

     

     

    Requirements & Skills:


    • Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.

    • Ideal candidate has at least one year's experience in sales, preferably in the media field.

    • Excellent communication skills, both verbal and written.

    • Ability to manage multiple tasks and work independently.

    • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.

    • Knowledge of CRM systems, research tools, and order creation/entry programs a plus.

    • Valid driver's license with an acceptable driving record.

    • Ability to work extended hours, as needed.

     

     

    Physical Demands & Work Environment:


    The Sales Account Executive must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions.  The Sales Account Executive must be able to lift, set up and operate equipment or items weighing up to 25 pounds. 

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