Nexstar Media Group

  • Social Media Producer

    Requisition ID
    2019-6308
    Category
    News
    Job Locations
    US-AR-Fayetteville
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 169 television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    Position Summary

    Position Summary:

    KNWA/FOX24 is seeking a social-savvy journalist and strategist to lead our audience development and engagement efforts.  In this role you will create and edit original content and also collaborate with other members of our news team, both on-air and behind-the-scenes, to produce and share great social media content, increase engagement and develop tactics and strategies to grow our audience on all platforms.

    Essential Duties and Responsibilities

    Essential Duties and Responsibilities:

    • Expert understanding of Facebook, Twitter, Instagram and other social media platforms
    • Find and/or generate content that will resonate with our existing digital audience and develop new audience members
    • Shoot and edit content for digital and social media platforms
    • Work closely with on-air talent to broaden their social fan base by better leveraging the content they and their colleagues generate, along with personal and personality-driven messaging
    • Review copy and correct errors in content, grammar and punctuation, following prescribed editorial style and formatting guidelines and ensure that all content meets company standards for journalistic integrity and quality
    • Oversee all interaction with social media audiences
    • Research and analyze background information related to news stories in order to be able to provide complete and accurate information
    • Interact with other departments to maximize station-wide opportunities; marketing and sharing content, promoting digital and broadcast platforms, developing branded or sponsored content
    • Build social media campaigns to promote all local shows and specials
    • Develop and execute social strategy, brand recognition and best practices through analysis of metrics and data
    • Identify new, innovative and distinctive ways to use our digital platforms to differentiate KNWA/FOX24 from other media organizations in our coverage area
    • Perform other duties as assigned

     

    Requirements and Skills:

    • Must possess a valid driver's license
    • Requires successful completion of pre-employment criminal background check
    • Must be a passionate team player and motivated self-starter with strong communication skills.  Must have working knowledge of computer and social media platforms and programs.
    • Must have experience using content management software and knowledge of Google Analytics, CrowdTangle and other social monitoring platforms

     

    Education/Experience:

    Bachelor’s degree in Communication/Journalism or related degree preferred. Two (2) years minimum experience as a digital news producer or digital journalist preferred. Experience in writing, producing and editing content on a desktop or mobile editing system.

     

    Work Environment/Mental/Physical Requirements:

    High stress office environment with deadline pressures. Position will require you to prioritize tasks and multitask daily, and well as manage multiple projects simultaneously with frequent change in direction and priority. Schedule may vary based on breaking news and/or daily news coverage requirements.

     

    You must be willing and able to work outside of normal business hours, including holidays, early mornings, nights, overnights, and weekends. 

     

    No Telecommuting.


    The Social Media Producer must be able to stand, sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, and work indoors in environmentally controlled conditions.  In addition, the Social Media Producer must be able to lift, set up and operate equipment weighing up to 25 pounds, and be able to handle, control or feel objects, tools or controls.  Repetitive movements are required.  Work may be conducted in extremely bright or inadequate lighting conditions.

     

    KNWA/FOX24 is an Equal Opportunity Employer, all qualified applicants are encouraged to apply. A satisfactory pre-employment background check will be required.

     

     

    ****************EOE/MINORITIES/FEMALES/VETERANS/DISABLED *********

     

    NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

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