Nexstar Media Group

  • Integrated Digital Specialist

    Requisition ID
    2019-6311
    Category
    Sales
    Job Locations
    US-GA-Columbus
    Position Type
    Regular Full-Time
  • Company Overview

    Nexstar Media Group Inc. is the largest TV station operator in the country. With the reach of 171 television stations in 100 markets addressing nearly 38.7% of US television households, and a diversified, growing digital media operation.  Nexstar Media Group Inc. is the parent company of Nexstar Broadcasting Group, Inc. & Nexstar Digital LLC.  Learn more at www.nexstar.tv.

    EEO Statement:

    Equal Opportunity Employer Minorities/Women/Veterans/Disabled

    Position Summary

    The Integrated Digital Specialist is the digital marketing services sales lead.

    Essential Duties and Responsibilities

    WRBL-TV Columbus, Georgia / Nexstar Media Group is looking for an Integrated Digital Specialist (IDS) who is responsible for generating and growing digital marketing service revenue for the station. The IDS will be the station's expert on digital services and will work, both independently and in conjunction with the WRBL sales team, to achieve budgeted revenue goals in the digital marketing services area. The Integrated Digital Specialist will achieve this by professionally and effectively selling HYFN, WRBL's suite of digital marketing services/products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives. 

    Responsibilities:

    • Digital marketing services sales lead and subject matter expert in your market
      • Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
      • Establish, maintain and grow meaningful client relationships
      • Generate new digital marketing services business and grow business from existing clients
      • Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
      • Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends).         Assist with training sales team on digital marketing services• Conduct educational forums and/or seminars for clients
      • Be an effective partner with the market's sales team in generating synergy revenue
      • Effective closer
      • Consistently communicate with clients
      • Effective in "four-legged" call situations

     Experience:

    • Digital marketing or media sales preferred
      • Significant knowledge of the local digital marketing services product offering and it's effective use for clients.
      • Effective communication and client presentation skills
      • Ability to interact with high-level decision makers
      • Ability to execute in an organization through collaboration and a consultative process
      • Excellent follow-up, strong organizational skills and attention to detail
      • Proven ability to meet and exceed sales goals
      • Up to date on latest trends in digital marketing service industry
      • Resourceful, self-motivated and a skillful multi-tasker
      • Ability to manage account receivables for your book of business
      • Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems
      • Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment

     EOE M/F/D/V Pre-Employment Background Screenings are required.   Local Candidates are needed. Local Daily Traveling is required. Candidates must have a  Driver’s License with a  good driving record and a Vehicle with Car Insurance.

    Apply Online & add your Resume along with any links to your digital products

     

    https://broadcastcareers-nexstar.icims.com/jobs/6311/specialist-iii%2c-integrated-digital/job

     

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